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One of the HARDEST things in business...


Presenting their new home
Presenting their new home

I’ve been reminded twice in the past week about the importance of saying what you want to say, not what you think others want to hear from you.


One of the hardest things to do in business is own who you are and find your voice.


Our whole upbringing taught us to try to fit in.   To not risk being kicked out of the tribe. 


It might sound a little woo-woo to the person who is the hyper-rational “do-er”, hyper-analytical, left-brain-only kind of person.


But for those who have done some internal work and have developed their growth mindset it’s fairly obvious that authenticity and saying what you truly mean is how you you’re your ideal & best clients.  


It’s also how you learn to enjoy the journey – the grind.  


And it’s also how you truly separate yourself from the pack.   Which is more important than ever.


So as I practice stepping up even more into my voice, I challenge you to do the same. 

 

The HOW

What’s the first thing that comes to mind for you when you envision yourself speaking your truth more?   Was it a twinge of fear?   Or was it an actionable?


Your lived experiences are a HUGE part of what makes you unique – share them with others more.   Your perspective is valuable, and anyone who thinks the opposite can f*ck right off.


How do you show up when you are passionate about something?   Practice showing up like that more often.   While still being genuine.


What would you post on social if you were just posting for yourself?   Post that shit!


You and I will know we’re in the right space when we have a couple people drop off our email list.   Or unfollow.   Or comment how they disagree.   Or someone will spend less time with you.


And the trade off is that you’ll connect much better and more often with those you jive with.  Which is always more enjoyable anyway. 


Let’s push for that – while remaining authentic and caring. 


"Truth is a point of view, but authenticity can't be faked." - Peter Guber

 
 
 

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