Purpose Meets Profit: Aligning the Spirit and Operations of Your Business
For many entrepreneurs, building a business starts with a dream—freedom, impact, or maybe just proving to yourself that you can do it as well as your last boss.
Over time, the grind takes over, and that spark of purpose gets buried beneath to-do lists, people problems, cash flow issues, and deadlines. The business hopefully thrives, but you’re left asking, “What am I doing this for?”
Here’s the thing: purpose and profit aren’t opposites; they’re partners. Profit provides the resources to live out your purpose, while purpose makes the pursuit of profit meaningful. When these two align, your work becomes more than a job—it’s your IMPACT and LEGACY.
But how do you reconnect with your “why” while still focusing on results? It starts by stepping back and asking questions that go beyond the P&L statement. Who benefits from your work? What values could show up more in your leadership and business? Where would you envision your business going if you knew you couldn’t fail?
From there, clarity emerges. And I’ve seen how, with my clients, Clarity is like Rocketfuel.
Maybe it’s shaping a business that gives you the freedom to spend more time with family. Perhaps it’s leading a team with integrity, and proving to yourself, and everyone else, that you are a trusted and appreciated leader. Or maybe it’s about using your business as a platform to create positive change in your community.
Purpose meets profit when every decision—big or small—starts to reflect what truly matters to you.
The process isn’t always easy, but it’s worth it. Because at the end of the day, success isn’t just measured in dollars earned; it’s in the impact you’ve made and the life you’ve created along the way. How you’ve provided. How you’ve endured. How you’ve grown. How you’ve impacted those around you and your community.
So ask yourself: “Is my business serving my purpose, or am I serving my business?” That is, are you running your business, or is the business running you?
The answer might just change everything.
For a free Discovery Coaching session, email me at info@coachingwithchris.ca
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